Instagram Expands Ban on Content Related to Self-Harm and Suicide

Instagram said on Sunday, October 27 that it is banning fictional depictions of self-harm or suicide from its platform, including drawings or memes and content from films or comics that use graphic imagery. It will also remove any post that includes associated material regardless of whether it shows self-harm or suicide imagery directly. The move follows the company’s decision in February 2019 to prohibit the uploading of graphic photos of self-harm to its platform.

Instagram has come under increasing pressure to deal with such imagery following a high-profile case in the U.K. involving 14-year-old Molly Russell who killed herself in 2017 after viewing graphic material on the site. Her father, Ian Russell, believes the platform is at least partly responsible for her death. In a message posted on Sunday, Instagram boss Adam Mosseri described suicide and self-harm as “difficult and complex topics,” but added that “there are many opinions about how best to approach them.”

Mosseri continued: “The tragic reality is that some young people are influenced in a negative way by what they see online, and as a result they might hurt themselves. This is a real risk. But at the same time, there are many young people who are coming online to get support with the struggles they’re having — like those sharing healed scars or talking about their recovery from an eating disorder. Often these online support networks are the only way to find other people who have shared their experiences.” He said that after seeking advice from academics and mental health organizations, Instagram was seeking to strike “the difficult balance between allowing people to share their mental health experiences while also protecting others from being exposed to potentially harmful content.”

Mosseri acknowledged that there is still much work to be done in the area, but noted that in the three months following its initial policy change in February 2019, Instagram removed, reduced the visibility of, or added “sensitivity screens” that blur images to more than 834,000 pieces of content, and was able to locate more than 77% of that content before it was reported by users.

Speaking to the BBC, Ian Russell, who has been campaigning for Instagram to be more robust in the way it handles sensitive content, described the platform’s latest move to ban fictional depictions of self-harm and suicide as a “sincere” effort, but wanted to be sure the company would deliver on its promises as it continues to tackle the issue.

Facebook, which owns Instagram and has taken similar action to deal with self-harm and suicide-related imagery, recently used World Mental Health Day to launch new Messenger filters and stickers aimed at encouraging conversations and support for those in need of help.


Instagram Provides New Tips to Help Improve Your Stories Efforts

Looking to give your Instagram Stories efforts a boost over the holiday period?

You’re in luck, because this week, Instagram has published a new set of Stories tips, covering a range of creative options, which are generally pretty simple to implement, and can help you put together standout visual effects and additions.

You need to read the full post from Instagram to get all the details, but here’s an overview of some of the key tips.

First off, Instagram starts with some notes on how and when brands can utilize Stories within their everyday process:

That might help prompt your own ideas for Stories use – Instagram then takes this further with tips on creative elements, including changing the color of the text you use, better aligning that with your visuals, and showcasing your written elements.

These are very handy, very simple tips, which, as you can see, can have significant impact. Instagram also provides tips on color gradients, sticker and GIF usage, creating interactive Stories and more.

Here’s one that seems particularly useful:

As noted, there’s more in-depth explanation of each point in Instagram’s full post, and it’s definitely worth a look if you want to create better, more impactful Instagram Stories.

And with more people using Stories every day, you likely do want to learn how to maximize your performance.


Why Instagram’s Hashtag Analytics are Important for Your Business?

Social media’s use in marketing strategies seems to have become a habit. Social media, such as Instagram, have indeed been proven to strengthen a brand. Besides the content, another thing that also influences is a hashtag.

You certainly are familiar with Hashtag. Especially if you use the Instagram platform in your product marketing strategy. Writing hashtags is a crucial thing in social media marketing. Because most Instagram users will search for topics or content they like through hashtags. In other words, its use can be said to be the same as keywords in search engines. So, like keywords in search engines, you should use popular hashtags in your posts.

Instagram’s Popular Hashtag

Simply put, popular hashtags are very important because there are many people who are looking to use hashtags. So writing hashtags also must be considered. For example, you use a hashtag #abcd with only 15 users. Of course, others will see your content a little.

Another case if you use the hashtag #bajukeren which has a total user of up to 200,000 times. This hashtag can be said to be popular and is often used. This means that if you use this hashtag, your content will be seen by other users more often.

You can also choose the identity of your brand, or rather your Instagram account. For example, if your account is used to sell food products, then use hashtags like #instafood and #foodism to be the right choice. Because this hashtag shows that your Instagram account has food products.

This hashtag can also determine the target consumers and the positioning of your products in marketing strategies. For example, if you use the hashtag #tasmurah or #bajutermurah according to the product being sold. From here you can already see your sales target right?

Posting content using a variety of popular hashtags can also affect the number of likes on your content and account followers. If your post is on a recent post on the Instagram search feature, other Instagram users who are opening the hashtag will most likely see your post. With so many people watching, the possibility of getting likes and followers will be even greater.

The inclusion of your posts in recent posts depends on how many hashtags you are using. The more hashtags used, the more likely it is to enter recent posts on Instagram. But this can only be used for new posts. For posts that have passed long enough, you cannot use this method.

Popular Hashtag Research

After learning about the important role of popular hashtags, you are certainly curious about how to find popular hashtags. There are two ways that you can use to find popular hashtags.

1. Using Instagram

You can directly use Instagram to search for popular hashtags. You must determine the main topic of the posts made before starting the search. For example food.

After finding the main topic, you can directly enter your Instagram account and click the search button. Later you will see a special column for search hashtags. You can also see the amount of popularity. So you just choose which has the most appropriate and often used to target the market.

2. Using a third party

The third-party referred to here is the application or website, or in short, hashtag analytics tools. Currently, there are many hashtag analytics tools available. One of them is

All you have to do is go to the website and type the keywords that have been specified in the Hashtag Analytics search column. Later you can see a variety of data about the audience, engagement, follower reach, and others related to the hashtag being sought, which also can help you to develop your marketing strategy.

Hashtag analytics turned out to be one of the important points in marketing your product. Therefore, the writing should be considered more. Certain research is needed to produce powerful hacks that can boost your content. You can use Hashtag Analytics to find the best of Instagram’s popular hashtag. Start your hashtag analytics now!


Strengthen Your Marketing Strategy with Instagram Analytics

Nowadays, social media has become one part that cannot be separated from making marketing strategies. One of them is Instagram. This social media platform is one of the most popular. Almost everyone uses the Instagram application. With the younger generation as the majority of users. Now, Instagram already has around two billion users. This explains how enthusiastic the public is to use this platform. The use of Instagram at this time is not just showing off style, but also in terms of marketing.

Sharing photos and videos phenomenon has made various brands and products use it in self-promotion. Not much different from social media marketing in general, the use of Instagram is also focused on one thing, which is seeking the attention of consumers. There are various factors that play an important role in seeking attention on Instagram, including name, logo, location, language, niche, hashtag, and content. The content referred to here is related to the marketing of a product or brand.

So what do you have to do to produce content that is of interest to the audience? The answer is to observe the current trends and interests of the audience. By adjusting trends and interests, the content created will attract the audience’s interest and can certainly influence the marketing of a particular product. Data and statistics obtained from these observations can later be a reference for you to develop a marketing strategy. Unfortunately, there are still many business people who don’t take this seriously. In fact, without this data and statistics, they will not know the demographics of their account followers, the best time to post content, how many times a website click occurs, and so on.

You can find out about the data and statistics through Instagram Analytics. To use Instagram Analytics, you need to have a business account first. In Instagram Analytics, you can see the Instagram Insight Audience and Profile Analytics of your account

Profile Analytics

You can see an analysis of any public Instagram Profile, i.e.

• Followers count — Followers of your Instagram account

 Impression — How many times your audience has seen all your      posts

• Reach — The number of audiences who have seen your post

• Profile views — How many times your profile was visited

• Website clicks — The number of clicks on the link you included in your bio profile

• Call / Email clicks — the number of clicks to contact you, either by phone or email Posts — Accumulated the number of posts that you have published

• Mentions — The number of other Instagram account posts that mention your account in their posts

• Branded hashtags — The number of Instagram posts that use your business-specific hashtag

Instagram Audience Insights

You can also view data about your audience, i.e.

 Gender — the number of followers of your account according to gender

• Age — the age range of your followers, between 13–17, 18–24, 25–34, 35–44, 45–54, 55–64, up to 65+

• Top location — the top five cities or countries occupied by your followers

• Followers-Hours — the average time in hours spent by your followers on Instagram each day of the week

• Followers-Days — Days of the week in which your followers are most active

Instagram Analytics for Marketing

Various data from Instagram Analytics can give you an idea of the actual condition of the audience. So that later, you can analyze, evaluate, and create mature marketing strategies to attract the interests of consumers. Moreover, Instagram has created its own analytics called Instagram Insight. So, it’s easier to make Instagram Analytics for your product right? Combine your understanding of your followers with Instagram Analytics and the results of the best content that interests them. Grow your business with a good marketing strategy from Instagram Analytics.


Instagram Will Give Users Chance to Fix Accounts in Danger of being Banned

Instagram will start issuing warnings to users who are in danger of having their accounts on the social media platform banned. This is one of the changes being implemented to address policy violations. In a blog post, Instagram introduced a new notification process that will inform people if their account is at risk of being disabled. The alert will contain the posts, comments, and stories that were deleted from the account, as well as the reason for their removal.

“If you post something that goes against our guidelines again, your account may be deleted,” the notification says. This gives users the chance to change how they handle their accounts to prevent them from being taken down, instead of suddenly finding out that their accounts have vanished.

The notification will also offer the chance to appeal content deleted for violations of the nudity and pornography, bullying and harassment, hate speech, drug sales, and counter-terrorism policies. If Instagram finds that content was deleted by mistake, it will restore the post and scratch the violation from the account’s record. Previously, people had to go through Instagram’s Help Center to appeal moderation decisions. With the appeals now possible through the new notifications, the process will be easier for users who believe that their content was taken down in error.

Under the current policy, Instagram disables accounts that have a certain percentage of inappropriate content. The social media platform is upgrading that policy by also removing accounts that commit a certain number of violations within a window of time. The specifics of the new policies are purposely kept hidden so that users will not be able to exploit the new system. The update appears to be helpful in keeping problematic accounts off of the platform. In addition, while content may still be removed by mistake, it will be much simpler to make an appeal for its restoration.

The new notifications come about a month after Instagram said that it would be rolling out advertisements on the Explore section over the next few months. The ads will not appear on the grid view that display photos and videos of suggested accounts to follow, but rather on the feed that results after tapping on the content.